Ms. Preetha G Panicker
Assistant Professor

Area of Interest

Quantitative Methods, Business Research Methods, Organizational Behaviour, Compensation Management, Human Resource Management. Managing Interpersonal and group processes, Training and Development

Educational Qualification

UGC NET,MBA, B.Tech (Electronics & Communication),Pursuing Ph.D

Work Experience

6 Years Teaching and 3 Years Industry

Publication/Paper Presentations

• Presented a paper entitled “Managing e-tailing business in a VUCA context: A study on the challenges and prospects in the Indian e-tailing industry” National Conference on Managing Challenges in the VUCA world organized by St.Berchman’s College, Changanacherry, Kerala – India,19th February 2016

• 21 October 2016: International paper entitled Clicking towards growth in a volatile, uncertain, complex, and ambiguous environment A Study on the state of Online Retail Industry in India at Indian Federation of United Nations Associations, New Delhi – India ISBN: 978-93-86171-14-6.

• 8th International conference on “Recent Innovations in Science, Engineering and Management by IFUNA, presented a paper on “Clicking towards growth in a volatile, uncertain, complex and ambiguous environment – A Study on the state of Online Retail Industry in India, 21st October 2016

• Presented a paper on “HR Practices and Employee Performance of MSMEs” on 8th and 9th September 2017 in the International conference on “Ecosystem for the Growth of business” in Acharya B school Bangalore

• Incentive systems in automobile dealer industry-A conceptual analysis with regard to Contract Theory(International Journal of Application or Innovation in Engineering and Management-ISSN-23194847 volume 7 issue 3 March 2018

• Presented a paper titled “ Implications of Contract Theory in the Incentive system of Automobile Industry” at the National Conference on Invasion of Technology in Marketing and Society by Viswajyothi college Muvattupuzha 7th and 8th February 2019

• Presented a paper titled “ Moral Hazard, Risk Aversion and Employee Performance: Empirical Analysis of Contract Theory in the 14th International Conference on Women Leadership and Empowerment on 23rd July 2020 at AVID College, Male, Maldives

• Published a paper titled “MEDIATING EFFECT OF EMPLOYEE EFFORT IN EMPLOYEE INFORMATIVENESS AND PERFORMANCE” in International Journal of Management (IJM), Volume 11, Issue 4, April 2020,pp. 421–424(Scopus Indexed)

National Seminar and Conferences

• Presented a paper titled “Analysis of factors involving online banking portals using Dematel method” in the National Conference on Recent trends in Indian Financial system-Paradigms and Praxis conducted by Kristujyothi college Changanassery on 8th March 2019

• 7th and 8th February 2019 Presented a paper titled “ Implications of Contract Theory in the Incentive system of Automobile Industry” in the National Conference on Invasion of Technology in Marketing and Society by Viswajyothi college Muvattupuzha

• Presented a poster in Colloquium on Research Practices conducted by Karunya University on April 8th 2017.

• 8th and 9th March 2016 National Conference on Innovations in Marketing in the new Global Order Stretching the Limits: Marketing Beyond Marketing” organized by Amrita Viswa Vidyapeetham University, Kochi.

• 19th February 2016: Presented a paper entitled Managing e-tailing business in a VUCA context: A study on the challenges and prospects in the Indian e-tailing industry National Conference on Managing Challenges in the VUCA world organized by St.Berchmans College, Changanacherry, Kerala – India.

• 18th Feb 2015 National Seminar on ” New Generation Indian Retailing”, MACFAST Tiruvalla.

• 6th December 2016: Patents information and Drafting for R&D industry, MACFAST and KSCSTE.

• 16th Nov 2016: The impact of demonetization of 500 & 1000 rupee notes, Central Travancore Management Association, Tiruvalla.

• 19th August 2016: Recent Trends In Capital Market & The Art Of Money Making, UAE- Exchange Tiruvalla.

• 23rd May 2016: Digital Banking, South Indian Bank Tiruvalla .

• 8th March 2016: Central Budget 2016-17 An Analysis, Central Travancore Management Association, Tiruvalla.

• 1st March 2016: Foundation programme in Capital Market, Hedge School of Applied Economics, MACFAST.

• 3rd December 2015: E-Rupee, to Reinvent India, Central Travancore Management Association, Tiruvalla.

International Seminar and Conferences

• Presented a paper titled “ Moral Hazard, Risk Aversion and Employee Performance: Empirical Analysis of Contract Theory in the 14th International Conference on Women Leadership and Empowerment on 23rd July 2020 at AVID College, Male, Maldives

• 21st October 2016:8th International Conference on Recent Innovations in Science, Engineering and Management by IFUNA, presented a paper on Clicking towards growth in a volatile, uncertain, complex and ambiguous environment A Study on the state of Online Retail Industry in India”

Training Attended

• 5 days UGC-STRIDE Training programme on Advanced Training in ICT-Enabled Online Teaching Tools from October 12th to 16th 2020 by MG University.

• 7 day workshop on Advanced Data Analysis by Bharathiar University from 13th to 19th May 2019

• 5 day workshop on SEM: Testing Mediation and Moderation Models from May 16th to 20th 2018 by the University of Hyderabad

• UGC Sponsored 7 days National level FDP on Advanced Research Analysis by Avinashilingam University from 11th -17th September 2017.

• Add on Course on Research Methodology conducted by Department of Management Studies from 20th -24th March 2017.

• National workshop on Infusing Research Attitude in Researchers organized by Karunya University on 12th November 2016.

• 3 days workshop on How to identify research problems, Doing meaningful Literature Review, Research design by Christ University on August 22nd-24th 2016.

• 29th Jan 2016 Management Development Program ” Personal Branding and Professional excellence” SNGIST North Paravur.

• 22nd and 23rd Jan 2016, National Level Traning Workshop on ” Writing of Research Proposals, Thesis, Reports, and Papers” Christ University Nodal office Trivandrum.