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Radio MACFAST 90.4

Radio MACFAST 90.4

Radio MACFAST 90.4 is a social service arm and Community Radio of MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla) is the prime On-Campus Community Radio in the state and 46th in the country which was launched on 1st November 2009. It believes that the emergence of a knowledge society is possible through focused work at the grass-root level. It realizes that transfer of knowledge happens in both direction from the urban society to the rural and vice versa. It ensures its extensive presence in the Central Travancore (parts of Pathanamthitta, Alappuzha, Kollam, Idukki and Kottayam districts) and acts as a catalyst by bridging the knowledge divide in people. It has almost ten lakh listeners from different parts of these five district. Now Radio MACFAST 90.4 is a trendsetter in community radio segment through its wide range of diverse and interesting programmes, which airs 18 hours a day. It has a key position in the heart of people by closely serving the community by reflecting vital community issues and focusing specifically on their needs.

True to its punch line ‘Nattukarku Koottayi’ (Community`s Companion) it strives to be “a partner friend in all the endeavors of the local populace”. It gives voice to the voiceless and acts as a centre for social, cultural and national integration. It intends to work towards creating a civil society with a growing sense of community values, irrespective of caste, creed, age, gender or discrimination based on level of education. Radio MACFAST 90.4 is a coordinating centre for uniting the knowledge from all sources of information, thus facilitating positive transformation in the society through community development, reconstruction and national integration.

Radio MACFAST 90.4 Initiated Programmes

1. CLEAN AND GREEN TIRUVALLA PROJECT

It is an initiative of Radio MACFAST 90.4 in association with Tiruvalla Municipality to achieve the aim 'Clean and Green' Tiruvalla. The concept put forward is NIMBY (Not In My Back Yard) Syndrome to IMBY (In My Back Yard) habit.

3. WAR AGAINST DRUGS

This project is undertaken to create awareness among public especially, young generation about the hazardous effects of drugs by conducting various awareness programme, seminars and road shows.

5. RADIO GRAMAM

RADIO GRAMAM is a social inclusion and charity initiative of Radio MACFAST, through which the radio adopted a village and provided basic amenities for that village. As part of this project, Radio MACFAST adopted a municipal ward and focused on education, sanitation, charity, health and training of school students of the concerned ward. In 2015, school kits worth Rs.1500/- each were given to 25 students which includes school bags, books, umbrellas and mathematical instrument boxes etc.

7. LISTENERS CLUB

Radio MACFAST 90.4 ensures its extensive presence in Central Travancore with more than 10 lakh listeners. In November 2015, the radio conducted a radio listeners meet at MACFAST college. Listeners Club` was formed for helping the local people with their daily needs.

9. PARTICIPATION FROM STUDENTS

As a part of industry interface initiatives, students are participating with Radio MACFAST 90.4 programmes. They can not only expose their talents but also get an acquaintance to explore the unlimited opportunities of community radio. In addition, they are offered fair remuneration to exercise the concept of self-sustainable campus. Students have the opportunity to work with radio from evening 5 pm to 10 pm every day and on all holidays.

2. HRIDAYASPANDANAM (Free Heart Surgery Programme)

It is one of the social responsibility activities of radio in association with Pushpagiri Medical College, Tiruvalla and different stake holders of Radio MACFAST 90.4. One surgery costs round Rs. 1,15,000. It envisages offering 50 free heart surgeries for those who are in need. So far 9 persons were successfully treated under 'Hridayaspandanam'.

4. NERVAZHI Road Safety Programme

˜Nervazhi (right path) is a one year pilot project launched by Radio MACFAST, in association with the Kerala Motor Vehicle Department and Kerala Police. Traffic awareness to students and public, seminars, road shows, award for best auto driver etc. were conducted under this programme.

6. UYIRPPU

UYIRPPU (Resurrection), focused on women empowerment to increase and improve the social, economic, political and legal strength of women. Radio MACFAST broadcasted a programme named Uyirppu in 15 episodes. Also a programme named Sthreesakthi (Women Empowerment) is now being broadcasted under this program twice a week.

8. KARUTHAL

KARUTHAL is a programme that was created to give an awareness against cancer and the need for organic farming with the help of Radio MACFAST listeners club. Plans were initiated to have a complete awareness program, by airing a daily program in the radio against cancer. As part of this project, the radio is initiating programmes to educate listeners about the need of organic farming by series of workshops.

10. CYBER LAW AND SECURITY AWARENESS

CLASA (Cyber Law and Security Awareness) aims to address the gaps with respect to cyber security awareness all over Kerala. The project is jointly organized by MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla), Kerala Police and Radio MACFAST 90.4 .This project is supported and sponsored by Kerala State Council for Science, Technology and Environment (KSCSTE). This project creates awareness about cyber security by conducting outreach programmes at different schools and colleges all over Kerala.