Areas of Interest
Quantitative Technique, Operations Research, Consumer Behavior, Services Management
Educational Qualification
• Ph.D. (Management Studies), M.G University Kottayam.
• D Litt( USA, Honorary)
• MBA [MARKETING, HRM, (I class)], S B College Changanacherry, M G University.
• M A [ Eco, I class )], CMS College Kottayam, M K University.
• M Com [ I class ], CMS College Kottayam, M K University.
• M Sc (Maths, I class), M K University
• M A ( Sociology, I class) IGNOU University
• M Com (SET) Qualified
• MA (Sociology) SET Qualified
• MA (Public Administration)
Work Experience
19 plus years of teaching experience in various MBA institutes and colleges.
Awards & Patents
• Appointed as Ph. D Supervising guide of MG University in Management Studies.
• Selected for the award of certification for the outstanding performance as NSS Programme Officer during 2021-22 in MG University.
• One Paper titled” Recent Innovations in Technology and Human resource Management” presented in International Conference at Mount Zion College of Engineering on 30th November 2016 and achieved the BEST Paper award.
• Selected for the award of certification for the outstanding performance as NSS Programme Officer during 2020-21 in MG University.
Publication/Paper Presentations
- “TEACHING – IS IT A PROFESSION OR PROCESSION?”, International Journal of Research in Computer Applications and Management, VOLUME NO. 4 (2014), ISSUE NO. 05 (MAY), ISSN 2231-1009.
- “THE INVESTIGATION OF TOTAL QUALITY MANAGEMENT PRACTICES WITH SPECIAL REFERENC TO SD PHARMACY”, International Journal of Research in Commerce Economics and Management, VOLUME NO. 5 (2015), ISSUE NO. 05 (MAY), ISSN 2231-4245.
- “PRIVATIZATION – IS IT A SOLUTION TO PRIORITIZATION?”, International Journal of Research in Commerce Economics and Management, VOLUME NO. 3 (2013), ISSUE NO. 10 (OCTOBER), ISSN 2231-4245.
- “A GAP ANALYSIS OF THE ACTUAL LEVEL OF PERFORMANCES AND THE STANDARD LEVEL OF PERFORMANCES OF NEW GENERATION BANKS WITH SPECIAL REFERENCE TO HDFC BANK, AXIS BANK AND INDUSIND BANK”, International Journal of Research in Commerce, IT and Management, VOLUME NO. 5 (2015), ISSUE NO. 05 (MAY), ISSN 2231-5756.
- “STUDENTS’ CRITERIA IN SELECTING A BUSINESS SCHOOL”, International Journal of Research in Commerce, IT and Management, VOLUME NO. 3 (2013), ISSUE NO. 04 (APRIL), ISSN 2231-5756.
- “A probe into the tourist perception of unethical practices in Alappuzha – the most enchanting tourist place in Kerala”, International Research Journal of Management Science & Technology, Vol 6 Issue 11 [Year 2015], ISSN 2250 – 1959.
- “INNOVATIONS IN HR IN THE ERA OF SOCIAL MEDIA”, INTERNATIONAL JOURNAL OF INNOVATION IN ENGINEERING RESEARCH & MANAGEMENT, VOLUME: 03 Issue 06 Paper id-IJIERM-III- VI-1565, December 2016, ISSN: 2348-4918.
- “The influence of traditional boat races in tourism development in Kerala with special reference to Alappuzha District”, International Research Journal of Management Sociology & Humanities, Vol 6 Issue 12 [Year 2015], ISSN 2277 – 9809 (0nline).
- “The barriers to spill overs in tourism and hospitality industry in Alappuzha District”, International Research Journal of Management Sociology & Humanities, Vol 6 Issue 10 [Year 2015], ISSN 2277 – 9809.
- “A DETERMINATION OF THE RELATIVE PRODUCTIVITY OF AUTOMOBILE DEALERS IN KERALA THROUGH DATA ENVELOPMENT ANALYSIS WITH SPECIAL REFERENCE TO THE SMALLEST DISTRICT ALAPPUZHA”. INTERNATIONAL RESEARCH JOURNAL OF SCIENCEENGINEERING AND TECHNOLOGY, Volume 5 Issue 3 [Year 2015], ISSN 2454-3195.
- “A REPORT ON STRATEGIC MARKETING MANAGEMENT STRATEGIES ADOPTED BY RAINBOW CRUISES – A FAMOUS CRUISE IN KERALA TO ATTRACT THE TOURISTS”, INTERNATIONAL RESEARCH JOURNAL OF COMMERCE, ARTS AND SCIENCE, Volume 6 Issue 7 [Year – 2015], ISSN 2319 – 9202.
- “A STUDY ON THE CHANNELS OF DISTRIBUTION OF MC DOWELL WITH SPECIAL REFERENCE TO THE PLACE CHERTHALA IN KERALA”, BHARTIYA BHASHA, SIKSHA, SAHITYA EVAM SHODH, Volume 6 Issue 9 [Year – 2015], ISSN 2321 – 9726.
- “A FORAY INTO THE LEADERSHIP STYLES OF FIVE CONTEMPORARY ENTERPRISES IN KERALA USING MYERS BRIGGS PERSONALITY TESTING”, INTERCONTINENTAL JOURNAL OF HUMAN RESOURCE RESEARCH REVIEW, VOLUME 5, ISSUE 6, JUNE 2017, ISSN:2347-1662.
- “INFLUENCE OF ADVERTISEMENTS ON BRAND PREFERENCE WITH SPECIAL REFERENCE TO CONSUMER GOODS IN PATHANAMTHITTA (DT”), International Journal of Creative Research Thoughts (IJCRT), 2017 IJCRT | Volume 5, Issue 4 October 2017, ISSN: 2320-2882.
- “TO STUDY ON EFFECTIVENESS OF PROMOTIONAL PROGRAMMES AND ITS EFFECTS ON CONSUMER PERCEPTION WITH SPECIAL REFERENCE TO ‘MORE’ PRODUCTS”, International Journal of Creative Research Thoughts (IJCRT), 2017 IJCRT | Volume 5, Issue 4 November 2017, ISSN: 2320-2882.
- “A STUDY ON TRAINING AND DELELOPMENT OF EMPLOYEES TO INCREASE THE PRODUCTIVITY WITH SPECIAL REFERENCE TO TRAVANCORE CEMENTS LTD, KOTTAYAM”, International Journal of Creative Research Thoughts (IJCRT), 2017 IJCRT | Volume 5, Issue 4 November 2017, ISSN: 2320-2882.
- “A STUDY ON JOB STRESS WITH SPECIAL REFERENCE TO TRACO CABLE INDUSTRIES IN THIRUVALLA”, International Journal of Creative Research Thoughts (IJCRT), 2017 IJCRT | Volume 5, Issue 4 December 2017, ISSN: 2320-2882.
- “Relevance and Consequences of ‘Demonetization’ on Indian Economy”, International Journal of Creative Research Thoughts (IJCRT), 2017 IJCRT | Volume 5, Issue 4 December 2017, ISSN: 2320-2882.
- “A study on brand preference to HONDA two wheelers among Youths”, Journal of Emerging Technologies and Innovative Research (JETIR), 2017 JETIR August 2017, Volume 4, Issue 8, ISSN-2349-5162.
- “The Supermarket Effect, analysing the emerging supermarket trends in India and study the consumer perception towards it”, Journal of Emerging Technologies and Innovative Research (JETIR), 2017 JETIR August 2017, Volume 4, Issue 8, ISSN-2349-5162.
- “The teacher- a real motivator for the future”, Journal of Emerging Technologies and Innovative Research (JETIR), 2017 JETIR September 2017, Volume 4, Issue 9, ISSN-2349-5162.
- “TO STUDY ON EFFECTIVENESS OF PROMOTIONAL PROGRAMMES AND ITS EFFECTS ON CONSUMER PERCEPTION”, Journal of Emerging Technologies and Innovative Research (JETIR), 2017 JETIR September 2017, Volume 4, Issue 9, ISSN-2349-5162.
- “The Economic benefits of Tourism in Alappuzha, the smallest district in Kerala”, Journal of Emerging Technologies and Innovative Research (JETIR), 2017 JETIR October 2017, Volume 4, Issue 10, ISSN-2349-5162.
- “CASE STUDY: PHILIPS ELECTRICAL SHAVERS”, INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, VOLUME 5, ISSUE 6, JUNE 2017, ISSN:2347-1670.
- “A DIAGNOSTIC STUDY ON “INVENTORY TURNOVER OFMANUFACTURES BRANDS VS PRIVATE LABEL BRANDS””, INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, VOLUME 5, ISSUE 8 AUGUST 2017, ISSN:2347-1670.
- “CRITICAL EXAMINATIONS OF ROLE PLAYED BY SELF HELP GROUPS IN WASTE MANAGEMENT WITH SPECIAL REFERENCE TO “KUDUMBHASREE‟, IN KERALA”, INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, VOLUME 5, ISSUE 8 AUGUST 2017, ISSN:2347-1670.
Book Chapters in UGC recognized Books
- Volume II, PERSPECTIVES IN SOCIAL SCIENCES, ARTS AND PHILOSOPHY, KY Publications Regd No.68/2017, D-No:4-15-50/2,6th Line, Bharathpet, Guntur. 522002, AP. INDIA, “Demonetisation in India”, ISBN 978-93-87769-71-7.
- Volume II, PERSPECTIVES IN SOCIAL SCIENCES, ARTS AND PHILOSOPHY, KY Publications Regd No.68/2017, D-No:4-15-50/2,6th Line, Bharathpet, Guntur. 522002, AP. INDIA, “Disaster of the Century”, ISBN 978-93-87769-71-7.
- Volume II, PERSPECTIVES IN SOCIAL SCIENCES, ARTS AND PHILOSOPHY, KY Publications Regd No.68/2017, D-No:4-15-50/2,6th Line, Bharathpet, Guntur. 522002, AP. INDIA, “Attitude change of new generation and the reasons”, ISBN 978-93-87769-71-7.
Paper Presentations
- One Paper presented in One Day National Conference On “Emerging Market’s Turmoil and Chances of Global Meltdown : impacts on Indian Economy” on 8th March 2016 at Marian college Kuttikkanam.
- One Paper titled” Innovations in HR in the era of Social Media” presented in National Conference at Marian international institute of Management on 30th November 2016.
- One Paper titled” Recent Innovations in Technology and Human resource Management” presented in International Conference at Mount Zion College of Engineering on 30th November 2016 and achieved the BEST Paper award.
National Seminar and Conferences
• “Emerging market’s turmoil and chances of global meltdown:
• Impacts on Indian Economy”, Marian College, Kuttikkanam, 08-03-2016.
• Innovations in HR in the era of social media, Marian
• International Institute of Management, 30-11-2016.
International Seminar and Conferences
• Recent Innovations in Technology and Management, RITAM’17
Training Attended
• STRUCTURAL EQUATION MODELING (SEM) USING IBM SPSS AMOS”, CHRIST UNIVERSITY
• BENGALURU, INDIA Declared as Deemed to be University under Section 3 of UGC Act 1956.
• Nodal Office Thiruvananthapuram, March 28-30, 2016
• Completed Module 1, strategies for academic publications (20 hours duration) as part of advanced certificate program in academic research and data analysis at IIM Kozhikode.
Professional Membership / Certification
• VIVA Board M G University