Dr. Ligo Koshy
Mr.Ligo Koshy
Assistant Professor
  • 2012-10-01
  • ligo@macfast.org

Areas of Interest

Business Research Methods, Research Methodology, Business Management, Organizational Behaviour, Human Resource Management, Counselling Skills for Managers, International Human Resources Management

Educational Qualification

B-Tech, MBA, UGC-NET (Management), Ph. D (Management)

Work Experience

16 years Teaching Experience, 2 years Industry Experience

Awards & Patents

• Best Paper Award in the International conference on Flexibility , Resilience and sustainability organized by Girideepam Business School Kottayam on 20 Sept 2023

• Best Paper Award in the International Conference on Recent Innovations in Technology & Management-RITAM 17 held on 15th July 2017 at Mount Zion College of engineering, Kadamanitta, Pathanamthitta.

• Best Paper Award at National conference on managing Challenges in the VUCA World on 18,19th February 2016 at Berchmans Institute of management studies, Chenganassery, Kerala.

Publication/Paper Presentations

• Work Stress and Turnover Intention in Health Care Sector, LUX MONTIS, International Journal of Management & commerce, Vol.11, Number 01, October 2023, ISSN: 2321-8053

• Relationship Between Work Stress, Work-Life Balance and Turnover Intention among Employees in the Conference Compendium, BUSINESS TRANSFORMATION: THE NEXT NORMAL, 2023 ISBN: 978-81-954713-5-5

• Insights on pandemic hit global airline sector and its road to recovery, Journal of Science, Technology, and Management, Vol.15 Number 01, January- March – 2022, ISSN: 0974 – 8334

• Green Practices in Human Resource Management (Book Chapter) Recent Trends from Past Trends-II- Commerce Management and Economics,2022 ISBN: 978-93-94689-12-1

• Influence of Quality of QWL on job satisfaction among employees in the IT Sector in Kerala Gazi University Journal of Science, Volume 33, Issue 12, December 2020, pp. 217- 228 [GU J Sci 33 (12) :(2020] ISSN:1303-9709

• Exploring the Green Buying Behaviour of Youth in Kerala The Gujarat Research Society, Vol.21 (10), November 2019: 289-292 ISSN: 0374-8588

• Integrating Green Practices in Human Resource Management, Journal of Science, Technology and Management Vol. No.12, No 3, July- September 2019, ISSN No: 0974-8334

• Exploring the green buying behavior of youth in Kerala, Journal of Gujarat Research Society Vol. No.21, Issue 8, November 2019, ISSN No: 0374-8588.Impact factor-4.3

• Role of advertising in creating a customer-centric ecosystem, Journal of Science, Technology, and Management Vol. No.11, No 4, October- December 2018, ISSN No: 0974-8334

• Exploring the Intention to Watch Advertisements on YouTube Among Youth, Journal of Science, Technology, and Management Vol. No.11, No 3, July- September 2018, ISSN No: 0974-8334

• Entrepreneurial Motivation Among Female College Student In Kerala, Nehru School of Management Journal (NSMJ), Vol 3, Number 2, October 2017- March 2018, ISSN: 2349-4883, Impact factor-3.079

• Young Consumers Attitude Towards Personal Care Product Advertising, Asia Pacific Journal of Research, Vol: I. Issue LVIV, January 2018 ISSN: 2320-5504.

• Influence Of Different Advertisements Elements On Purchasing Decision Of Personal Care Products Among Youth, Asia Pacific Journal of Research Vol – 1 Issue – LIII, , pp: 246-250, july 2017, ISSN:2320-5504.

• Influence of Demonetization on unorganized retailers, Padmashree Journal of Management, vol(1), Issue-1, January 2017, ISSN:2231-2145.

• Factors influencing the buying Behaviour of face care products among youth, International journal of multidimensional research Vol(5) Issue-1, ISSN: 2321-1784.

• Influence of Celebrity Endorsement on Brand Image of Grooming Products (May 17, 2017). Available at SSRN: https://ssrn.com/abstract=2969781.

• Influence of Television Advertisement on Buying Behaviour of youth towards cosmetic products, Journal of Science Technology and Management ISSN No:0974-8334, January-March 2016 Vol.9 No.1.

• A study on the purchase behavior and consumption pattern towards face cream among young male consumers in Kerala, ELK Asia Pacific Journals ISBN No: 978-81-930411-5-4, Vol-1 ( Business Management)

• A study on the entrepreneurial mindset among the students of management institutions, Journal of Science Technology & Management ISSN No: 0974-8334 12/2014; 07(04):312.

• Determinants of retail customer satisfaction: A study of organized Retail Outlets IN ERNAKULUM, KERALA, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834 EIJMMS 08/2014; 4(8).

• Role of campus community radio as a channel for improving the effectiveness of social marketing: A case study with special reference to Radio Macfast 90.4 Management innovator, ISSN 0974-6749, Vol.7, No.1, January 2014.

• Retention Strategy for talented faculty: A study on private management institutions in Bangalore, Caarmel Journal of Management Research Vol. 1(2) ISSN: 2320-1088, July 2013.

• Factors affecting the purchasing behavior of customers towards male grooming products, Zenith International Journal of multidisciplinary research Vol. 3(7)ISSN 2231-5780, July 1, 2013.

• Impact of celebrity advertisement on Gold Jewellary purchasing behavior of customers, Excel International Journal of multidisciplinary management studies, ISSN 2249-8834, June1, 2013.

• Effect of celebrity endorsement on customer buying behavior towards gold ornaments, Marketing Dynamics, Aruna Publications Chennai, ISBN: 978-93-81790-93-9, February 2013.

• Editor for the compendium of the International conference India Inc. Innovative Management Strategies, ISBN No: 978-93-81361-67-2 Excel Publication. Jan 2012.

• Customer satisfaction towards mobile phone operators, India Inc. Innovative Management Strategies, Excel Publication, New Delhi, ISBN No:978-93-81361-67-2 Jan 2012.

• E-Learning-A Pedagogy, India Inc. Challenges and Opportunities, Excel Publication, New Delhi, ISBN No: 978-93-80697-43-0, January 2011.

Books Published

  1. Data-Driven HR: Unlocking Insights through Metrics and Analytics. Amazon Publishing. ISBN: 979-8874054052, Jan 2024
  2. Editor for the compendium of the international conference India Inc. Innovative Management Strategies, ISBN No: 978-93-81361-67-2 Excel Publication. Jan 2012

National Seminar and Conferences

  1. Presented paper on “Role of Advertising in Creating a Customer-Centric Ecosystem” at the National Conference on Business Ecosystem Opportunities and Challenges, Mar Athanasios College for Advanced Studies, Tiruvalla, September 2018.
  2. Presented paper on “Exploring the Intention to Watch Advertisements on YouTube Among Youth” at the National Conference on Digital Transformation in India – Prospects and Challenges, Mar Athanasios College for Advanced Studies, Tiruvalla, April 2018.
  3. Presented paper on “Influence of Celebrity Endorsement on the Brand Image of Grooming Products” at the National Conference on Management Innovations: Strategies for Global Business Excellence, Lourdes Matha College of Science & Technology, Thiruvananthapuram, February 2017.
  4. Presented paper on “Influence of Demonetization on Unorganized Retailers” at the National Conference on Challenges and Opportunities for Sustainable Growth as a Consequence of Recent Demonetization, Padmashree Institute of Management, Bangalore, April 2017.
  5. Presented paper on “Factors Influencing Preferences of Youth towards Face Care Products using Garrett Ranking Technique” at the National Conference on Managing Challenges in the VUCA World, Berchman’s Institute of Management Studies, Chenganassery, February 2016.
  6. Presented case study on “Green Campus Initiatives with Special Reference to MACFAST” at the National Seminar on Social Science Research: Design, Data Mining, and Statistical Modeling, Government College, Kottayam, February 2016.
  7. Presented paper on “Role of Campus Community Radio in Improving the Effectiveness of Social Marketing: A Case Study with Reference to Radio MACFAST 90.4” at the National Conference on Social Marketing: Role of Academics, Government, Public Sector, and NGOs, University of Kerala, March 2014.
  8. Presented paper on “Effect of Celebrity Endorsement on Customer Buying Behavior towards Gold Ornaments” at the National Conference on Recent Trends in Marketing Opportunities and Challenges, National Institute of Technology, Thiruchirappalli, February 2013.
  9. Presented paper on “Retention Strategy for Talented Faculty: A Study on Management Institutions in Bangalore” at the National Conference on Challenges and Strategic Opportunities of HRM in the Emerging Business Scenario, Caarmel Engineering College, Pathanamthitta, January 2013.

International Seminar and Conferences

  1. Presented a paper on Work stress and Turnover intention in healthcare sector in the International conference on Flexibility , Resilience and sustainability organized by Girideepam Business School Kottayam on 20 Sept 2023
  2. Presented a paper on Digital workplace wellbeing among knowledge workers navigating the challenges and solutions in the international conference on Empowering Business through Digital transformation organized by MACFAST college from 14th sept to 15th sept 2023.
  3. Presented paper on “Influence of Employee Engagement on Performance in the Service Sector” at the 7th International Management Conference, Fortune Institute of International Business (FIIB), New Delhi, January 2022.
  4. Presented paper on “Exploring Green Buying Behavior of Youth in Kerala” at the International Conference on Green Economy and Sustainable Development, Mar Athanasios College for Advanced Studies, Tiruvalla, October 2019.
  5. Presented paper on “Role of Advertising in Forming Attitudes towards Online Advertising” at the International Seminar on Digital Marketing, St. Teresa’s College, Ernakulam, March 2018.
  6. Presented paper on “Entrepreneurial Motivation Among Female College Students in Kerala” at the 2nd International Conference on Women Entrepreneurship & Business Management (ICWEBM 2018), Nehru School of Management, Thrissur, March 2018.
  7. Presented paper on “Influence of Different Advertisement Elements on Purchasing Decision of Personal Care Products Among Youth” at the International Conference on Recent Innovations in Technology & Management (RITAM ’17), Mount Zion College of Engineering, Kadamanitta, July 2017.
  8. Presented paper on “Influence of Television Advertisements on Buying Behavior of Youth towards Cosmetic Products” at the Fourth International Conference on Business Ecosystem – Issues, Challenges & Opportunities, BMS College of Engineering, Bangalore, November 2015.
  9. Presented paper on “Purchase Behavior and Consumption Pattern towards Face Cream among Young Male Consumers in Kerala” at the International Conference on Research in Business Management & Information Technology (ICRBIT-2015), RNS Institute of Technology, Bengaluru, April 2015.
  10. International Conference on Mathematical Modelling in Computer, Management, and Medical Sciences, from 13th to 15th June 2013 at MACFAST Tiruvalla.
  11. Presented paper on “Customer Satisfaction towards Mobile Phone Operators” at the 2nd International Conference India Inc Innovative Management Strategies, Bangalore, January 2012.
  12. Presented paper on “E-Learning: A Pedagogy” at the International Conference India Inc Challenges and Opportunities, Bangalore, January 2011.

Training Attended

  1. Attended ATAL Sponsored FDP on Story Telling with data: Descriptive, Predictive and prescriptive tools using Excel, Python, Orange and Tableau at Rajagiri Business school from 16/12/2023 to 22/12/2023
  2. Attended 8day National Level Online Faculty Development Programme on Research Methodology using ChatGPT and AI Tools organized by Marian College Kuttikkanam, in association with Kerala State Higher Education Council(KSHEC) from 21 September 2023 to 29 September 2023.
  3. Attended a 7 Day National Level Online Faculty Development Program on ChatGPT & AI Tools for Educators, in-line with OBE organised by St Joseph’s College (Autonomous), Irinjalakuda in association with The Kerala State Higher Education Council from 19 July to 26 July 2023.
  4. Attended 6-day FDP on Research Methodology and Data Analysis using SPSS by DIST, Angamaly, June 27 – June 29, 2022, and July 21 – July 23, 2022.
  5. Participated in a 5-day FDP on Best Practices for Online Teaching: Classrooms, Courseware, and Tools by Mar Sleeva College of Arts and Science Murikkassery, April 19 – April 25, 2022.
  6. Completed a 1-week National Level Online Faculty Development Program on Outcome Based Education (OBE) by JPM Arts and Science College, Kanchiyar, Idukki, February 16 – February 22, 2023.
  7. Engaged in a five-day international online FDP program on Soft Skills for Capacity Building organized by Josephs Academy of Soft Skills, St Joseph’s College (Autonomous), Tiruchirapalli, Tamil Nadu, India, November 8 – November 12, 2021.
  8. Participated in an FDP on Faculty Empowerment in Career Advancement of Students.
  9. Attended a workshop on Basics of Zotero and Mendeley – Literature Survey Tool.
  10. Participated in an FDP on Plagiarism-Free Research Report Writing.
  11. Participated in an FDP on Effective Online Teaching Strategies.
  12. Participated in an FDP on Preparing Effective Course Plan for Outcome Based Teaching and Learning.
  13. Attended an FDP on Quality Enhancement of Management Institution.
  14. Completed a Teaching with Simulations Workshop with content supplied by Harvard Business Publishing.
  15. Engaged in an FDP on Statistical Analysis for Research using SPSS and AMOS.
  16. Participated in an FDP on Quality Parameters in Higher Education.
  17. Completed an FDP program on Gamification for Learning and Development.
  18. Attended a 3-day workshop on “Quantitative Research, Methods, Techniques & Data Analysis using IBM SPSS” at The Christ University Nodal Office, Thiruvananthapuram, Kerala, June 18 – June 20, 2015.
  19. Participated in a workshop on “How to Write an Empirical Article” by BMS College of Engineering, Bangalore, January 24 – January 25, 2013.
  20. Participated in a faculty development program on Multivariate Statistical Techniques for Management Research by SJCET School of Management, Kottayam, September 2 – September 3, 2013.
  21. Completed a faculty development program on AICTE-MHRD sponsored program on Management Research Methodology, National Institute of Technology, Calicut, June 10 – June 15, 2013.
  22. Participated in a faculty development program on Management Education in India – Inculcating a Global Mindset, Mangalam Management Studies, Ettumnoor, Kottayam, May 2013.
  23. Attended a quality improvement workshop on Research Methodology & Guidance Skills for Management Teachers conducted by Bangalore University
  24. Quality improvement workshop on Research Methodology & Guidance skills for management teachers conducted by Bangalore University.

International Certifications

  1. Certificate course on Inspiring and Motivating Individuals from University of Michigan
  1. Certificate course on Recruiting, Hiring, and Onboarding Employees from University of Minnesota
  2. Certificate course on Introduction to Personal Branding from University of Virginia
  3. Certificate course on Introduction to People Analytics from Moscow Institute of Physics and Technology
  4. Certificate course on Organisational behaviour: Know your people from Macquarie University
  5. Certificate course on Managing Talent from University of Michigan
  6. Certificate course on Managing Employee Performance from University of Minnesota
  7. Certificate course on The Manager’s Toolkit: A Practical Guide to Managing People at Work from University of London
  8. Certificate course on Preparing to Manage Human Resources from University of Minnesota
  9. Certificate course on Internet of Things: Communication Technologies from University of California San Diego
  10. Certificate course on Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing from IE Business School, Madrid, Spain
  11. Certificate course on Managing Employee Compensation from University of Minnesota
  12. Certificate course on Market Research and Consumer Behavior from IE Business School, Madrid, Spain
  13. Certificate course on Marketing Mix Fundamentals from IE Business School, Madrid, Spain
  14. Certificate course on Positioning: What you need for a successful Marketing Strategy
  15. from IE Business School, Madrid, Spain
  16. Certificate course on The Sustainable Development Goals – A global, transdisciplinary vision for the future from University of Copenhagen
  17. Certificate course on Supply chain Principles from Georgia Institute of Technology
  18. Certificate course on Supply Chain Analytics Essentials from Rutgers University, New Jersey
  19. Certificate course on Supply Chain Logistics from Rutgers University, New Jersey

Professional Membership/Certification

• Central Travancore Management Association, Kerala Management Association