Dr. Sudeep B
Chandramana
Sudeep33
HoD & Associate Professor
  • 2006-11-15
  • sudeep@macfast.org

Area of Interest

Strategic Management, Marketing Management, Marketing Research, International Business

Educational Qualification

B.Tech (Mech.), MBA, M.Phil, PhD (Management)

Work Experience

10 years in industry + 17 years in teaching

Other  International Certifications

• The Science of Well-Being
Yale University, Grade Achieved: 90.79%

• Leaders of Learning
HarvardX, Harvard University, Grade Achieved: 90%

• Technology Entrepreneurship: Lab to Market
HarvardX, Harvard University, Grade Achieved: 100%

• Entrepreneurship in Emerging Economies
HarvardX, Harvard University, Grade Achieved: 94%

• Innovation Leadership
GTx, Georgia Institute of Technology, Grade Achieved: 77%

• Design Thinking for Innovation
University of Virginia, Grade Achieved: 100%

• Managing the Company of the Future
University of London, London Business School, Grade Achieved: 89.50%

• Corporate Strategy
University of London, UCL School of Management, Grade Achieved: 87%

• Shaping Work of the Future
MITx, Massachusetts Institute of Technology, Grade Achieved: 95%

• Inspiring and Motivating Individuals
University of Michigan, Grade Achieved: 93.16%

• Marketing Mix Fundamentals
IE Business School, Spain, Grade Achieved: 85.91%

• Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign, Grade Achieved: 92.16%

• Internet of Things and Embedded Systems
University of California, Grade Achieved: 95.12%

• Blockchain and Business
INSEAD, France, Grade Achieved: 94.75%

• Developing a Winning Marketing Strategy
University of Illinois at Urbana-Champaign, Grade Achieved: 85.13%

• Meaningful Marketing Insights
Emory University, Georgia, Grade Achieved: 90.66%

• Consumer Neuroscience & Neuromarketing

Copenhagen Business School, Denmark, Grade Achieved: 96%

• Brand Management: Aligning Business, Brand and Behaviour
University of London, London Business School, Grade Achieved: 93.23%

• International Business Environment
University of London, Grade Achieved: 97.83%

• Building Your Leadership Skills
HEC Paris, Grade Achieved: 83.56%

• Digital Product Management: Modern Fundamentals
University of Virginia, Grade Achieved: 85%

• The Strategy of Content Marketing
University of California, Davis, Grade Achieved: 94.34%

• Strategy and Sustainability
IESE Business School, Spain, Grade Achieved: 93.75%

• The Sustainable Development Goals – A global, transdisciplinary vision for the future
University of Copenhagen, Denmark, Grade Achieved: 96.33%

• Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
Università Bocconi, Italy, Grade Achieved: 87.87%

• Driving business towards the Sustainable Development Goals
Erasmus University Rotterdam, Netherlands, Grade Achieved: 100%

• Green Business Strategy
The Hong Kong University of Science and Technology, Grade Achieved: 86.57%

• Channel Management and Retailing
IE Business School,  Spain, Grade Achieved: 74.76%

• Market Research and Consumer Behavior
IE Business School, Spain, Grade Achieved: 71.13%

• Brand and Product Management
IE Business School, Spain, Grade Achieved: 75%

• Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
IE Business School, Spain, Grade Achieved: 85%

• Circular Economy: An Introduction

Delftx, Delft University of Technology, Netherlands, Grade Achieved:73%

• Behavioral Finance
Duke University, Grade Achieved: 73.77%

• Teamwork & Collaboration
RITx, Rochester Institute of Technology, USA, Grade Achieved: 90%

• Critical Thinking & Problem-Solving
RITx, Rochester Institute of Technology, USA, Grade Achieved: 97%

• Tools for Academic Engagement in Public Policy
MITx, Massachusetts Institute of Technology, Grade Achieved: 100%

• Academic and Business Writing

BerkeleyX, University of California, Grade Achieved: 72%

• Business Communication
RITx, Rochester Institute of Technology, USA, Grade Achieved: 96%

• Storytelling in the Workplace
RITx, Rochester Institute of Technology, USA, Grade Achieved: 94%

• Effective Business Communication
IIMBx, IIM Bangalore, India, Grade Achieved: 92%

• Strategic Management
IIMBx, IIM Bangalore, India, Grade Achieved: 72%

• Customer Relationship Management
IIMBx, IIM Bangalore, India, Grade Achieved: 70%

• Marketing Management
IIMBx, IIM Bangalore, India, Grade Achieved: 89%

Publications in Journals

  1.  “AI in Retail Industry: Reshaping Shopping Experience and Business Profitability”, Ushus Journal of Business Management, 21(4), February 2023, Sudeep B. Chandramana.  https://doi.org/10.12725/ujbm/61.3
  2. “Triple Bottom Line Performance: Role of Business in Securing Sustainable and Inclusive Development”, Design Engineering (Toronto), SCOPUS, ISSN: 0011-9342, Issue 8, 2021, Jinu Mary Varghese, Sudeep B. Chandramana,  http://www.thedesignengineering.com/index.php/DE/article/view/6765
  3. “Sustainable Supply Chain Management: A Hybrid Method To Assess The Drivers”, International Journal of Advanced Science and Technology, SCOPUS ELSEVIER, Vol. 29 No. 8s (Special issue 2020), May 2020, Saji S. S, N. Ramasamy, Sudeep B. Chandramana,  http://www.scopus.com/inward/record.url?eid=2-s2.0-85084696796&partnerID=MN8TOARS , EID: 2-s2.0-85084696796
  4. “Market Structure Analysis of E-Commerce Industry in India”, Think India Journal, ISSN: 0971-1260 Vol-22, Special Issue-21, December 2019, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323215.v1
  5. “Sustainable Rural Development through empowerment at the Base of Pyramid”, Journal of The Gujarat Research Society, ISSN: 0374-8588, Volume 21 Issue 8, November 2019, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323164.v1
  6. “SpiceJet and the Indian Airline Industry in 2013”, International Journal of Management, Technology And Engineering, ISSN NO : 2249-7455, Volume 8, Issue XI, November 2018, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323176.v1
  7. “Overcoming the Challenges and Realizing the Potential of Retail Analytics for Next Generation Smart Retail Business”, International Journal of Enhanced Research in Management & Computer Applications, ISSN: 2319-7471, Vol.7, Issue 1, January 2018, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323170.v2
  8. “Retail Analytics: Driving Success in Retail Industry with Business Analytics”, International Research Journal of Social Sciences & Management – ISSN: 2251-1571, Volume 7, No. 4, August 2017, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323179.v2
  9. “Transition from Business Schools to Leadership Schools for Global Sustainability”, International Journal for Science, Technology and Management – ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 6, Issue 6, June 2017, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323197.v1
  10. “Clicking Towards Growth in a Volatile, Uncertain, Complex and Ambiguous Environment -A Study on the State of Online Retail Industry in India”, International Journal for Science, Technology and Management – ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 5, Issue 10, October 2016, Sudeep B. Chandramana, Arun Prem, Preetha G. Panicker, DOI: 10.6084/m9.figshare.13323182.v2
  11. “Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi” – Proceedings of Conference on Brand Management (CBM–2016), April 16–17, 2016, Indian Institute of Technology Delhi, ISBN: 978-1-78635-411-2, Emerald Group Publishing (India) Private Limited, New Delhi, Sudeep B. Chandramana, Arun Prem, DOI: 10.6084/m9.figshare.13336010.v1
  12. “Impact of Retail Marketing in Buying Behaviour of Households” – Shanlax International Journal of Management, ISSN: 2321-4643, Volume 3, Number 2, October 2015, Dr. R. Menaka, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323185.v2
  13. “An Empirical Analysis on Consumer Attitude towards Organized Retailing and Unorganized Retailing” – International Journal of Research in Management & Social Science, ISSN: 2322 -0899, Volume 3, Issue 1 ( I ), January – March , 2015, Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323221.v1
  14. “Current Scenario of Organised Retail Industry in India – Structure, Growth, Trends, Prospects and Challenges” – Intercontinental Journal Of Marketing Management ISSN:2350-0891(Online), ISSN:2350-0883(Print), Volume 2, Issue 1, January 2015, Dr. R. Menaka and Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323167.v2
  15. “Inclusive Growth and Youth Empowerment: A Development Model for Aspirational India” – Journal of Science, Technology and Management, ISSN: 0974-8334, Volume 7, No.1, January-March 2014, Sudeep B. Chandramana, Anu Elizabeth George, DOI: 10.6084/m9.figshare.13323191.v1
  16. “A Study on Consumers’ Buying Behaviour in Retail Outlet” – Shanlax International Journal of Management, ISSN: 2321-4643, Volume 1, Number 3, January 2014, Dr. R. Menaka and Sudeep B. Chandramana, DOI: 10.6084/m9.figshare.13323173.v3

Book Chapters

  1. “Covid-19 and beyond: Use of Technology for Business Revival” in the book, “Recent Advances in Management & Social Sciences” (2022), National Press Associates, NewDelhi. (ISBN: 978-93-90863-02-0)
  2. “Strengthening Rural Sector Through Community Radio During Covid-19: A Case of Radio Macfast 90.4” in the book, “Covidonomics and India Economy during Covid-19” (2022), H.S.R.A Publications, Bangalore, (ISBN: 978-93-5506-213-0)
  3. “New Education Policy 2020 and Changing Role of Teachers”, in the book, “NEP 2020 – A Road Map to Future Higher Education”, (2022), Akhand Publishing House, New Delhi, (ISBN: 978-93-90870-74-5)
  4. “Back to the Future: Handloom and Fashion for a post-COVID Self-Reliant India”, in the book, “COVID-19 Crisis and India”, (2021), Adhyaya Publishers and Distributors, Delhi, (ISBN: 978-93-91284-02-2)
  5. “Information Technology as Growth Engine of Atma Nirbhar Bharat in the Post Covid-19 World: A Review”, in the book, “Atmanirbhar Bharat: Empowering Indian Economy – Vol. IV”, (2021), New Delhi Publishers, Sainik Vihar, New Delhi, (ISBN: 978-93-91012-92-2)
  6. “Role of start-ups and MSMEs in building Atmanirbhar Bharat”, in the book, “Covid-19: Socio-economic Crises in India”, (2021) Anu Books, New Delhi, (ISBN: 978-81-948985-7-3), DOI: 10.31995/BOOK.AB169-J21.Chapter3
  7. “Soaring high over the Covid-19 pandemic and other challenges: A case study of Project Udaan”, in the book, “Innovative Best Practices in 21st Century – (Opportunities & Challenges)”, (2021) Aadhar Publication, Amravati, Maharashtra – 444 604 (ISBN : 978-93-91305-02-4)
  8. “Sustainable Business Practices for the Post-COVID Age”, in the book, “Socio-economic Repercussions of Covid-19 Pandemic”, (2021), published by Victorious Publishers (India), Delhi – 110092 (ISBN : 978-93-87294-40-0)
  9. “Transition from B-Schools to L-Schools for a Sustainable Future”, in the book, “Business Management Practices – Emerging Trends (Volume II)”, (2020), published by Archers & Elevators Publishing House, Bangalore – 560 090 (ISBN : 978-93-88805-95-7)
  10. “Women Empowerment – A Progressive approach for Sustainable Development in Rural Communities”, in the book, Women Empowerment & Economic Development”, (2020), published by International Publishers, Kanpur (ISBN : 978-81-945988-7-9), Jinu Mary Varghese, Sudeep B. Chandramana
  11. “Achieving Sustainable Development through Women Empowerment”, in the book, “Women Empowerment – Awakening of a New Era”, (2020), published by Empyreal Publishing House (ISBN : 978-81-944813-5-5)
  12. “Management Thoughts for a Prolific Future”, (2019), published by MACFAST Publishers, Kerala
  13. “Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi” – Proceedings of Conference on Brand Management (CBM–2016), April 16–17, 2016, Indian Institute of Technology Delhi, Emerald Group Publishing (India) Private Limited, New Delhi (ISBN: 978-1-78635-411-2)
  14. “Management Megatrends – Twenty-first Century Perspectives”, (2010), published by Allied Publishers, Bangalore (ISBN: 978-81-84245-94-3 8184245947)
  15. “Human Resource Management: An Anthology of Contemporary Research”, (2009), Excel India Publishers, New Delhi (ISBN: 978-93-80043-43-2)

Paper Presentations

  1. “The Evolving Trajectory of E-commerce in India: 2022 and Beyond”, International Conference on Recent Advancements in the areas of Science,Technology, Business, Economics, Management, Social Sciences, Humanities & Travel-Tourism, organized by Suan Sunandha Rajabhat University, Thailand, on 9th December 2022
  2. “Sustainability and Inclusivity along with Growth in the post-Covid Environment”, 2nd International E-Conference on Research and Development in Science, Technology And Management Organized by Indian Academicians And Researchers Association (IARA) in Association With Université Ibn Zohr, Morocco on May 10th, 2022
  3.  “Impact of Covid-19 on Manufacturing Sector in India”, International Conference on Management, Engineering, Science and Humanities, organized by Builders Engineering College, Tirupur, Tamil Nadu in collaboration with IARDO, New Delhi on 19th January 2022
  4. “Social Commerce Marketing: The Future of How Consumers Interact with Brands”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  5. “Transformative Changes in Global Investment and Financial Services”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  6. “Sensory Marketing: A New Strategy For Immersive Customer Experience”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  1. “Next-generation Technology Transformation in Financial Services”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  2. “Lean manufacturing and its Recent Trends”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  3. “Information Technology: The Key Enabler in Business Transformation”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14thDecember 2022
  4. “A Study on The Recent Trends in Digital Marketing”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  5. “A Systematic Analysis on FINTECH and its Applications”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  6. “Application of Robotics in Today’s Business Scenario”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  7. “E-Waste Management Practices for a Sustainable Future”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  8. “A Study on How Gig Economy Shape Up the Workplace in the Next Normal”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  9. “Online Purchasing Behaviour and Effect on Retailers During COVID 19”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  10. “Social Banking as an Approach to Financial Inclusion: The Indian Experience”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  11. “Transformation in Traditional Business by Integrating Artificial Intelligence”, International Conference on “Business Transformation: The Next Normal”, organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 14th December 2022
  12.  “A Study on Impact of Covid-19 on Airline Industry”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  13. “A Study on the Impact of Covid-19 on Indian Banking Sector”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  14.  “An Analysis on Impact of COVID – 19 on Education System”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  15. “Import and Export Trend of Indian Economy During Covid-19 Pandemic Period”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  16. “Analysis of the COVID-19 Vaccine Development Process: an Exploratory Study of Accelerating Factors and Innovative Environments”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  17. “Impact of New Education Policy 2020 on Higher Education”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  18. “Impact of Covid-19 Pandemic on Tourism Industry”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  19. “Innovation as the growth engine for Post-Covid environment”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  20. “Changes in IT Field: Before and After Covid-19 Pandemic”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  21. “Growth of Pharmaceutical Industries During Covid-19 Pandemic”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  22. “Impact of Covid-19 on Service Sector in India: Pre and Post Covid Analysis.”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  23. “Dominance of Social Media in liveable Community.”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  24. “A Study on COVID-19 and Socio-cultural Environment of Business.”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  25. “The Pandemic’s Impact on the Psychology of Sustainability, Quality of Life and Global Economy.”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  26. “Sustainability and Inclusivity along with Growth in the Post-Covid Environment”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  27. “COVID-19 and Beyond: Use of Technology for Business Survival”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  28. “Sustainability and Inclusivity along with Growth in the Post-Covid Environment”, International Conference on Impact of Covid -19 on Business Environment organized by IQAC and Department of Management Studies, Mar Athanasios College For Advanced Studies Tiruvalla (MACFAST) on 26th November 2021
  29. Triple Bottom Line Performance: Role of Business in Securing Sustainable and Inclusive Development”, International Conference on Global Issues In Multidisciplinary Academic Research organized by Indian Academicians and Researchers Association in association with Rajabhat Maha Sarakham University, Thailand on 31st October 2021 “
  30. “Impact of New Education Policy 2020 on Higher Education”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  31. “Sino-Indian Standoff and its IT Implications in the wake of RCEP”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  32. “Role of Start-ups in Building Atma Nirbhar Bharat”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  33. “Wings of Wisdom: A Practical Model to Foster Entrepreneurship Culture in Business Schools for an Atmanirbhar Bharat”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  34. “A Self-reliant Rural India through Empowered Communities for Sustainable Development”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  35. “Corporate Social Responsibility Practices Among Indian Companies During Covid-19 Pandemic Period”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  36. “A Conceptual analysis on the role of FMCG sector in building Self-Reliant India”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  37. “Driving towards Sustainable Development through Green Logistics”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  38. “Contribution of Indian Handloom Industry in Fashion Business: An Atmanirbhar Bharat perspective”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  39. “Re-thinking HR Strategies for the Post-Covid Workplace”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  40. “India on the Move: An Appraisal of Indian Tyre Industry”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  41. “Extending a Helping Hand to the Rural Populace in Covid Times – Radio Macfast: A True Companion of the Common Man”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  42. “Global Challenges and Local Solutions: A Study on Use of Information Technology for Atmanirbhar Bharat in Post-Covid Era”, National Conference on Atmanirbhar Bharat: A Roadmap to Self Reliant India (NCABSRI 2020), conducted on 25th November 2020 at Department of Management Studies, Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST), Kerala.
  43. “Market Structure Analysis of E-Commerce Industry in India”, National Conference on Recent Advances in Commerce, Management and Computer Science (NRCACMC-2020), conducted on 4th January 2020 at the Department of Commerce, VEL TECH Ranga Sanku Arts College, Avadi, Chennai-62.
  1. “Socio-economic Development and Global Sustainability – The IAHV Model”,at the International Conference on Green Economy and Sustainable Development (ICGESD 2019), conducted on 16th October 2019 at Mar Athanasios College for Advanced Studies Thiruvalla, Kerala.
  2. “Socio-economic Development built on Human Values:  The IAHV Model for Global Sustainability”,at the 25th IAJBS World Forum on Sustainability – Innovate & Flourish, conducted on 21-24 July 2019 at Xavier University, Bhubaneswar, Odisha.
  3. “Sustainable Development Goals and Youth Empowerment: A Development Model for Emerging India”, at the International Conference on United Nations Sustainable Development Goals (SDGs) – How can Business, NGOs and Educational Communities Contribute? conducted on 14 – 15, March 2019 at Xavier Institute of Management & Entrepreneurship, Kochi, Kerala
  4. “SpiceJet and the Indian Airline Industry in 2013”, at the 13th International Conference on Science, Technology and Management (ISTM-18) conducted on 01-02, December 2018 at  Mahratta Chamber of Commerce, Pune
  5. “Overcoming the Challenges and Realizing the Potential of Retail Analytics for Next Generation Smart Retail Business”, at the International Conference on NexGen Technologies 2018, January 5 – 6,  2018, at Sengunthar Engineering College, Tiruchengode, Tamil Nadu
  6. “Transition from Business Schools to Leadership Schools for Global Sustainability”,at the International Conference on Recent Trends in Engineering, Science and Management (ICRTESM-17), 18th June 2017, at The Institution of Electronics and Telecommunication Engineers , O. U. Campus, Hyderabad
  7. “Clicking towards growth in a volatile, uncertain, complex and ambiguous environment – A Study on the state of Online Retail Industry in India”, at the International Conference on Recent Innovations in Science, Engineering and Management (ICRISEM- 16), 21stOctober 2016, at Indian Federation of United Nations Associations (IFUNA), Qutab Institutional Area, New Delhi
  8. “Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi”at the Conference on Brand Management (CBM–2016), April 16 – 17, 2016, Indian Institute of Technology Delhi, New Delhi
  9. “Managing e-tailing Business in a VUCA context: A Study on the Challenges and Prospects in the Indian e-tailing Industry”  at the National Conference on Managing Challenges in the VUCA world, February 18 -19, 2016 at Berchmans Institute of Management Studies, St. Berchmans College, Changanacherry, Kerala
  10. “Factors affecting the Buying Behavior and Purchasing Pattern of Consumers towards Organised Retailers in Kerala”at the National Seminar on Management Practices in the Era of Globalisation (Under UGC Autonomy Grant), 2nd February 2016 at S. Vellaichamy Nadar College, Nagamalai, Madurai, Tamil Nadu
  11. “Impact of Organised Retail on Unorganised Retail in India – The Changing Perspective in Rural Areas”at the National Seminar on Renewable Energy Technologies for Sustainable Development in Rural Sectors of India, February 12 – 13, 2015 at Government Arts College, Melur, Madurai, Tamil Nadu
  12. “An Empirical Analysis on Consumer Attitude towards Organized Retailing and Unorganized Retailing” at the International Conference on Paradigm Shifts in Management, Technology and Social Scienceson 17th January, 2015 at Indian Academicians and Researchers Association, Udaipur, Rajasthan
  13. “Creating Responsible Business Leaders for Global Sustainability”at the International Conference on Excellence in Management Practices (ICEMP),  April 15-16, 2011 at Kristu Jayanti College of Management and Technology, Bangalore, Karnataka.
  14. “Inclusive Growth and Youth Empowerment: A Development Model for Aspirational India”at International Conference on Evolving Frontiers in Business-Society-Nation Interfaces, March 10-12, 2011 at Indus Business Academy, Bangalore, Karnataka
  15. “Sustainable Development through empowerment at the Base of Pyramid – The IAHV Example”at the International Conference on Management of Emerging Paradigm Conflicts in a Globalising World, January 8-9, 2010 at PESIT, Bangalore, Karnataka
  16. “Towards a Knowledge Economy: Spirituality and Sustainable Development”, at International Conference on Emergent Business Models and Strategies for the Knowledge Economy: Impact on Business, Government and Society, November 19-21, 2009 at Indian Business Academy, Bangalore, Karnataka
  17. “Shaping Leaders for Global Sustainability”at the National Conference on Shaping the Future – Leadership Challenges and Business Strategies in Emerging Markets, July 30-31, 2009 at Mount Carmel Institute Of Management, Bangalore, Karnataka
  18. “A Paradigm Shift in the Role of HR in Corporate Governance”at the National Summit on Human Resource Practices and Management,  July 23 – 25, 2009 at Saint Gitts Institute Of Management, Kottayam, Kerala

National Seminar and Conferences

• Attended 27 National Seminars.

International Seminar and Conferences

• Attended 40 International Seminars

Training Attended

• Faculty Development Programmes on Strategic Management at IIM Bangalore, IIM Lucknow, IIM Kozhikode, IIM Kolkata and Indian Institute of Foreign Trade, New Delhi, Certifications on Marketing Analytics from University of Virginia, Marketing in a Digital World from University of Illinois, Foundations of Business Strategy from University of Virginia, Marketing Knowledge for Action from Wharton University of Pennsylvania and Advanced Competitive Strategy from Ludwig-Maximilians-University Mnchen (LMU), Munic

Professional Membership / Certification

• Strategic Management Forum, Indian Academicians and Researchers Association, Management Teachers Consortium, Indian Management Teachers Forum