Dr. Sudeep B
Chandramana
Head of the Department and Associate Professor

About Dr. Sudeep B Chandramana

Area of Interest

Strategic Management, Marketing Management, Marketing Research, International Business

Educational Qualification

B.Tech, MBA, M.Phil, PhD

Work Experience

10 years in industry + 12 years in teaching

Awards & Patents

  • Best Gurukulam Teacher Award 2006: Labour India Public School and Junior College Mega Star Award 2007: Labour India Public School and Junior College

Publication/Paper Presentations

  • 1. “Overcoming the Challenges and Realizing the Potential of Retail Analytics for Next Generation Smart Retail Business”, International Journal of Enhanced Research in Management & Computer Applications, ISSN: 2319-7471, Vol.7, Issue 1, January 2018, Sudeep B. Chandramana
  • 2. “Retail Analytics: Driving Success in Retail Industry with Business Analytics”, International Research Journal of Social Sciences & Management ISSN: 2251-1571, Volume 7, No. 4, August 2017, Sudeep B. Chandramana
  • 3. Transition from Business Schools to Leadership Schools for Global Sustainability, International Journal for Science, Technology and Management ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 6, Issue 6, June 2017, Sudeep B. Chandramana
  • 4. Clicking Towards Growth in a Volatile, Uncertain, Complex and Ambiguous Environment -A Study on the State of Online Retail Industry in India, International Journal for Science, Technology and Management ISSN: 2394-1537(Online), ISSN: 2394-1529(Print), Volume 5, Issue 10, October 2016, Sudeep B. Chandramana, Arun Prem, Preetha G. Panicker
  • 5. Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi – Proceedings of Conference on Brand Management (CBM2016), April 1617, 2016, Indian Institute of Technology Delhi, ISBN: 978-1-78635-411-2, Emerald Group Publishing (India) Private Limited, New Delhi, Sudeep B. Chandramana, Arun Prem
  • 6. Impact of Retail Marketing in Buying Behaviour of Households” Shanlax International Journal of Management, ISSN: 2321-4643, Volume 3, Number 2, October 2015, Dr. R. Menaka and Sudeep B. Chandramana.
  • 7. An Empirical Analysis on Consumer Attitude towards Organized Retailing and Unorganized Retailing – International Journal of Research in Management & Social Science, ISSN: 2322 -0899, Volume 3, Issue 1 ( I ), January – March , 2015, Sudeep B. Chandramana.
  • 8. Current Scenario of Organised Retail Industry in India Structure, Growth, Trends, Prospects and Challenge – Intercontinental Journal Of Marketing Management ISSN:2350-0891(Online), ISSN:2350-0883(Print), Volume 2, Issue 1, January 2015, Dr. R. Menaka and Sudeep B. Chandramana.
  • 9. Inclusive Growth and Youth Empowerment: A Development Model for Aspirational India – Journal of Science, Technology and Management, ISSN: 0974-8334, Volume 7, No.1, January-March 2014, Sudeep B. Chandramana, Anu Elizabeth George
  • 10. A Study on Consumers Buying Behaviour in Retail Outlet” Shanlax International Journal of Management, ISSN: 2321-4643, Volume 1, Number 3, January 2014, Dr. R. Menaka and Sudeep B. Chandramana.

National Seminar and Conferences

  • Attended 7 National Seminars.

International Seminar and Conferences

  • Attended 9 International Seminars

Training Attended

  • Faculty Development Programmes on Strategic Management at IIM Bangalore, IIM Lucknow, IIM Kozhikode, IIM Kolkata and Indian Institute of Foreign Trade, New Delhi, Certifications on Marketing Analytics from University of Virginia, Marketing in a Digital World from University of Illinois, Foundations of Business Strategy from University of Virginia, Marketing Knowledge for Action from Wharton University of Pennsylvania and Advanced Competitive Strategy from Ludwig-Maximilians-University Mnchen (LMU), Munic

Professional Membership / Certification

  • Strategic Management Forum, Indian Academicians and Researchers Association, Management Teachers Consortium, Indian Management Teachers Forum