Mr. Arun Prem
Assistant Professor

Areas of Interest

Big Data and Business Analytics, Management Information Systems and Cyber Security, E-Business Strategy Planning and Implementing, IT Strategies, Ecommerce and Internet Marketing, Business Process Reengineering, Consumer Behavior

Educational Qualification

Post-Graduation In Management Studies (Association of Indian Universities, dual Specialization in Information Technology and Marketing), Pursuing Ph.D. in Management Studies.

Work Experience

15 years of total experience (6 years in Industry and 9 Years in teaching), International assignments as Business Analyst, Business Development Manager – Software Division.

Publication/Paper Presentations

• 15 September 2020: Resource person for a National Webinar organized by Department of Commerce – CA and Commerce (PG), AJK College of Arts and Science, Coimbatore – Tamilnadu, India. The title of the webinar is ‘Business Analytics in Today’s World’, Time: 11:30 a.m. to 12:30 p.m.

• November 2019: Journal of The Gujarat Research Society, ISSN: 0374-8588, Vol.21 (8) (Impact Factor: 4.3), Title of Research Paper: “Information and Communication Technologies of Small and Medium Tourism Enterprises for Customer Engagement”

• 30th Jan 2018: International Journal of Application or Innovation in Engineering & Management ISSN 2319 – 4847, the Paper id of Research Paper: IJAIEM-2018-01-31-13, Title of Research Paper: Employee Engagement among Tourism Enterprises of Thiruvananthapuram and Kollam Districts.

• 18th August 2017: The National Level Conference on the topic Micro and Small Enterprises and its impact on the Socio-Economic development of India conducted by Department of Management Studies, Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India, Published a paper titled “Role of women Empowerment in the socio-economic development of India with special Reference to Kudumbasree mission of Trivandrum district.

• April 28th & 29th 2017: International Conference on Interdisciplinary Research in Engineering, Technology and Management (ICIRETM 2017) at Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India, Published a paper titled A Study on Entrepreneurial Leadership skills and Human Resource Management in Small and Medium Tourism Enterprises”.

• 21 October 2016: International paper entitled Clicking towards growth in a volatile, uncertain, complex, and ambiguous environment A Study on the state of Online Retail Industry in India at Indian Federation of United Nations Associations, New Delhi – India ISBN: 978-93-86171-14-6.

• 17 April 2016: International Paper entitled Branding of Shopping Malls and Preference of Customers: A Study with Reference to the City of Kochi, Published at Emerald India, Organised by Department of Management Studies, Indian Institute of Technology (IIT), New Delhi – India.

• 14 March 2014: International paper entitled Role of Campus Community Radio as a Channel for Improving Effectiveness of Social Marketing: A Case study with Special Reference to Radio MACFAST 90.4. Published in Management Innovator Vol.7 No.1 January 2014, University of Kerala India, ISSN 0974 6749.

• 15 April 2013: International paper entitled Solar Energy Program Management An Introspection into Educational Institutions with special reference to MACFAST, Kerala”. Published in IBR, Volume 3 Issue 1, March 2013.

National Seminar and Conferences

• 12th November 2020: National Webinar on Practical Aspects and Significance of Intellectual Property for Academicians, organized by Department of Management Studies, Kannur University, Kerala, India.

• 10th November 2020: Webinar on the topic “The Power of Now: A Contemporary Adaptation”, organized by ASBM University, Bhubaneswar, Odisha, India.

• 7th November 2020: 2nd Startup Summit titled “Creating new opportunities, building partnerships & inspiration: Atmanirbhar Bharat”, organized by GL BAJAJ Institute of Management & Research, #2, Knowledge Park III, Greater Noida, India.

• 17th October 2020: Webinar on “Quality Assurance in Higher Educational Institutions”, organized by MACFAST, Kerala – India.

• 15th October 2020: Webinar on “Creating a Research Environment: Issues & Challenges”, organized by ASBM University, Bhubaneswar, Odisha, India.

• 7th October 2020: Webinar on “My Entrepreneurial Journey to Success – Joy Sebastian (CEO, Techgentsia)”, organized by Corporate Relations Department, MACFAST, Kerala – India.

• 1st October 2020: Webinar on “Quality Assurance in Higher Educational Institutions”, organized by IQAC, MACFAST, Kerala – India.

• 30th September 2020: Webinar on “Empowering Business with Big Data and Analytics”, Organized by ASBM University, Bhubaneswar, Odisha, India.

• 28th September 2020: Webinar on “Entrepreneurial Opportunities and Challenges During COVID-19”, Organized by ASBM University, Bhubaneswar, Odisha, India.

• 9th September 2020: Webinar: “Future of Work & Skills for a POST COVID Era” organized by Corporate Relations Department, MACFAST, Kerala, India.

• 6th September 2020, Webinar: “Python for Data Science” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 5th September 2020, Webinar: “How to Improve and Monetize Social Media Presence” organized by Modern Group of Institutions, Indore, India.

• 30th August 2020, Webinar: “VLSI Design Demystied” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 23rd August 2020, Webinar: “Deep Learning and Analytics” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 23rd August 2020: Webinar on “Sampling”, organized by Sage University, Indore, India.

• 22nd August 2020: Business Summit 6.0 on “Opportunities for Businesses with IT Adoption in post Covid19 Era”, organized by GL BAJAJ Institute of Management & Research, Greater Noida, India.

• 21st August 2020, Webinar: “Skill Development Policies: A Way forward to attain Atmanirbhar Bharat” organized by Modern Group of Institutions, Indore, India.

• 20th August 2020, Webinar: “Reimagining the World and Work” organized by Corporate Relations Department, MACFAST, Kerala, India.

• 20th August 2020, Webinar: “Emerging Trends in Cloud Kitchens and future ahead for food industry post covid?” organized by Modern Group of Institutions, Indore, India.

• 18th August 2020, Webinar: “Current Vs Emerging Trends in Global Service Industry” organized by Corporate Relations Department, MACFAST, Kerala, India.

• 18th August 2020, Webinar: “Role of Startup in Atmanirbhar Bharat”, organized by Modern Group of Institutions, Indore, India.

• 18th August 2020, Webinar: “Current Vs Emerging Trends in the Global Service Industry, organized by Corporate Relations Department, MACFAST, Kerala, India.

• 16th August 2020, Webinar: “Adaptive Leadership: Preparing for Unknown” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 15th August 2020, Business Summit 5.0 on “Business Continuity & Resilience in the COVID – 19 and Future Implications”, organized by GL Bajaj Institute of Management & Research, Greater Noida, India.

• 12th August 2020: Webinar on “Unlocking the Myth of Machine Learning”, organized by M C Varghese College of Arts and Science, Ettumanoor, Kottayam, Kerala, India.

• 8th August 2020, Business Summit 4.0 on “The Future of Fintech: The New Normal after the COVID -19”, organized by GL Bajaj Institute of Management & Research, Greater Noida, India.

• 4th August 2020, Webinar: “EQ – The Game Changer during Turbulent Times” organized by Corporate Relations Department, MACFAST, India.

• 2nd August 2020, Webinar: “Non-Probability Sampling and Sample Size Determination” organized by Global Association of Social Sciences, MP, India.

• 2nd August 2020, Webinar: “Recent Trends in Fuzzy Modelling and Decision Making Application in the Real World ” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 15th July 2020, One Day Online Management Summit – ID 2020 organized by Marian International Institute of Management, Kuttikanam, Kerala – India and United Nations Association for Development And Peace.

• 23rd July 2020, Webinar: “Online Assessment Tools, ICT Tools for Teaching Learning” organized by IQAC, St. Xaviers College (Autonomous), Palayamkottai, Tamilnadu, India.

• 23rd July 2020, Webinar: “Online Teaching Tools” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 23rd July 2020, Webinar: “Classroom Management Tools” organized by Department of Commerce, SCMS School of Technology and Management, Muttom, Aluva, Ernakulam, Kerala, India.

• 22nd July 2020, Webinar: “Future of Work” organized by Corporate Relations Department, MACFAST, Kerala, India.

• 21st July 2020, Webinar: “Post COVID19 Start-up Opportunities for Pharma Sector” organized by Modern Group of Institutions, Indore, India.

• 20th July 2020, Webinar: “Role of Youth and Youth Organizations in Reconstructing Bharat” organized by Modern Group of Institutions, Indore, India.

• 20th July 2020, Webinar: “Opportunities and Challenges in Solid Waste Management” organized by Modern Group of Institutions, Indore, India.

• 19th July 2020, Webinar: “Meta-Analysis” organized by Institute of Technical and Scientific Research, Jaipur, India.

• 18th July 2020, Webinar: “Digital Data Tsunami in India” organized by Modern Group of Institutions, Indore, India.

• 17th July 2020, Business Summit 2.0 on “Emerging Strategies and Changing Paradigm of Marketing Post COVID – 19”, organized by GL Bajaj Institute of Management & Research, Greater Noida, India.

• 16th July 2020, Webinar: “Post COVID – Recruitment Trends and Challenges, organized by the Corporate Relations Department, MACFAST, Kerala, India.

• 12th July 2020, Webinar: “Mastery Matters: Building Bridges to the New Normal. To Acclimatize People of the New Normal” organized by Shurparaka Educational and Medical Trusts, Palghar Dist, India.

• 12th July 2020, Webinar: “Relevance of Data Analytics in the Present Environment” organized by IMDR Centre for Data Analytics (ICEDA), India.

• 11th July 2020, Webinar: “Entrepreneurship Opportunities in Agriculture and Allied Sectors” organized by Modern Group of Institutions, Indore, India.

• 2nd July 2020, Webinar: “Leadership Practices from around the Globe”, organized by Corporate Relations Department, MACFAST, Kerala, India.

• 7th July 2020, Webinar: “Tips for writing a high-quality research paper” organized by FIIB, India.

• 7th July 2020, Webinar: “Plagiarism Check and Referencing in Dissertation and Thesis” organized by Depaul Institute of Science and Technology, Ernakulam, Kerala, India.

• 30th June 2020, Webinar: “Business Analytics Driving Digitalization: The Road Ahead”, organized by School of Management Sciences, Varanasi, India.

• 26th June 2020, Webinar: “Industry Expectation about MBA Students”, organized by Corporate Relations Department, MACFAST, Kerala, India.

• 27th June 2020, Webinar: “Blockchain and Pandemic Response”, organized by Kerala BlockChain Academy, IIITM – K, Technopark, Trivandrum, India.

• 27th June 2020, Webinar: “The Art of Persuasion”, organized by Modern Group of Institutions, Indore, India.

• 27th June 2020, Webinar: “Digital Class Room – The Agile Way, Series 3: Tools for E-Learning”, organized by ICT Academy of Kerala, India.

• 24th June 2020, Webinar: “Digital Class Room – The Agile Way, Series 2: Learning Management System”, organized by ICT Academy of Kerala, India.

• 20th June 2020, Webinar: “Digital Class Room – The Agile Way, Series 1: ADDIE for Instructional Design”, organized by ICT Academy of Kerala, India.

• 20th June 2020, Webinar: “Post COVID Scenario, Traditional Business VS Innovative Business”, organized by Modern Group of Institutions, Indore, India.

• 17th June 2020, Webinar: “International Entrepreneurship”, organized by R Academy, India.

• 17th June 2020, Webinar: “Dealing with people in a difficult situation – The Art of Negotiation”, organized by Modern Group of Institutions, Indore, India.

• 13th June 2020, Webinar: “Analytics and Data Science, the relevance to know it”, organized by Acharya Group of Institutions Department of Management Studies, Bengaluru, India.

• 9th June 2020, Webinar: “Democratizing Analytics: Why Analytics is a Key career opportunity of Today’s dynamic world?” organized by RNSIT-MBA Department, Bengaluru, India.

• 7th June 2020, Webinar: “How do you write a high impact factor paper?” organized by Postgraduate and research department of commerce, Mahatma Gandhi College, Trivandrum, Kerala, India.

• 2nd June 2020, Webinar: “Management Education and Management Courses in the backdrop of COVID – 19” organized by Depaul Institute of Science and Technology, Ernakulam, Kerala, India.

• 16th May 2020, Webinar: “Opportunities for Engineers and Expectations from Industry”, organized by IQAC of Baselios Mathews II College of Engineering, Kerala, India.

• 24th May 2020, National Webinar: “Group Discussion”, organized by Progressio Alas, India.

• 27th May 2020, National Webinar: “Introduction to Robotics”, organized by Progressio Alas, India.

• 28th May 2020, Webinar: “PENTAHO” – Big Data Tool, organized by MCA Department, MACFAST, Kerala, India.

• 18th August 2017: The National Level Conference on the topic Micro and Small Enterprises and its impact on the Socio-Economic development of India conducted by Department of management studies, Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India.

• 6th December 2016: Patents information and Drafting for R&D industry, Mar Athanasios College for Advanced Studies (MACFAST) and KSCSTE, Kerala – India.

• 16th Nov 2016: The impact of demonetization of 500 & 1000 rupee notes, Central Travancore Management Association, Tiruvalla, Kerala – India.

• 19th August 2016: Recent Trends In Capital Market & The Art Of Money Making, UAE- Exchange Tiruvalla, Kerala – India.

• 23rd May 2016: Digital Banking, South Indian Bank Tiruvalla, Kerala – India.

• 8th and 9th March 2016 National Conference on Innovations in Marketing in the new Global Order Stretching the Limits: Marketing Beyond Marketing” organized by Amrita Viswa Vidyapeetham (Deemed to be University under section 3 of UGC Act 1956), Kochi Campus, Kerala – India.

• 1st March 2016: Foundation program in Capital Market, Hedge School of Applied Economics, MACFAST, Tiruvalla, Kerala – India.

• 19th February 2016: Presented a paper entitled Managing e-tailing business in a VUCA context: A study on the challenges and prospects in the Indian e-tailing industry National Conference on Managing Challenges in the VUCA world organized by St.Berchmans College, Changanacherry, Kerala – India.

• 3rd December 2015: E-Rupee to Reinvent India, Central Travancore Management Association, Tiruvalla, Kerala India.

• 18th February 2015, New Generation Indian Retailing organized jointly by Central Travancore Management Association and MACFAST, Tiruvalla, Kerala – India.

• 14th and 15th March 2014: National Seminar Change14 Social Marketing: Role of Academics, Government, Public sector and NGO organized by School of Business Management and Legal Studies, the University of Kerala in association with Hindustan Latex Limited (HLL), Trivandrum, Kerala – India.

International Seminar and Conferences

• 20th September 2020, International Webinar: “Critical Thinking and Creativity” organized by IMDR Centre for Data Analytics (ICEDA), India.

• 16th August 2020, International Webinar: “Opportunities and Challenges of Supply Chain Management in the Present Environment” organized by IMDR Centre for Data Analytics (ICEDA), India.

• 3rd July 2020, Webinar: “Survey Research in Social Sciences” organized by an online research and publication workshop organized by The International Institute of Knowledge Management (TIIKM), GIFT University, Pakistan and KnowEx Online Journal Platform.

• 27th June 2020, International Webinar: “Future Launcher”, by Resource Person Mr. Amal T Anup, Capilano University, Canada, organized by Union Christian College, Aluva, Ernakulam, Kerala, India.

• 17th June 2020, one day International Webinar on “Accelerating Education 4.0 using ICT tools – POST COVID PARADIGM”, organized by Internal Quality Assurance Cell, St. Xavier’s College, Palayamkottai, Tamilnadu, India.

• 13th June 2020: Webinar on “International Entrepreneurship”, organized by Acharya Group of Institutions Department of Management Studies, Bengaluru, India.

• 24th and 25th November 2017: International Conference on the topic Bridging the Gap between Management Education and Practice and presented a paper entitled Employee Engagement among Tourism Enterprises of Ernakulam and Alapuzha Districts, conducted at Institute of Technology, Mayyil, Kannur, Kerala India.

• April 28th & 29th 2017: International Conference on Interdisciplinary Research in Engineering, Technology and Management (ICIRETM 2017) at Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India.

• April 16-17 2016: International Conference on Brand Management, Organised by Department of Management Studies of Indian Institute of Technology (IIT) New Delhi – India.

FDPs/Training Attended

• 30th & 31st October 2020: 2-day online FDP workshop on ‘Design Thinking’, organized by SAINTGITS INSTITUTE OF MANAGEMENT, Kottayam, Kerala, India.

• 20th to 22nd October 2020: 3-day online FDP on ‘Data Analytics for Business Decision’, organized by SAINTGITS INSTITUTE OF MANAGEMENT, Kottayam, Kerala, India.

• 24th September 2020, “Management Development Programme on NBA Accreditation”, organized by IQAC & Department of Management Studies, MACFAST, Kerala, India.

• 15th July 2020, Faculty Development Programme on “Flipped Classroom” organized by Anjuman-I-Islam’s Kalsekar Technical Campus, New Panvel, Maharashtra, India.

• 17th to 26th June 2020, FDP: “Faculty Development Programme on Creating and Managing Online Classes” organized by School of Biosciences, IQAC MACFAST in association with The Kerala State Higher Education Council, India.

• 29th June 2020 to July 1st, FDP: “Research Methodology and Scientific Writing”, organized by IQAC, Sree Buddha College of Engineering, Alappuzha, Kerala, India.

• 6th June 2020, online FDP on: “Effective Online Teaching Strategies” organized by Marian International Institute of Management, Kuttikkanam, Kerala, India.

• 25th May 2020: “Post Covid World: Skills & Strategies for Faculty”, Faculty Learning Programme webinar organized by Business Standard Learning, India.

• 2nd May 2020: “Online Workshop on Recent Advances in Science and Technology of Concrete”, organized by Indian Institute of Technology Madras (IIT – Madras), Chennai, India.

• 17th May to 21st May 2020: FDP series on “Learning, Pedagogy and Effective Use of Case Methodology”, organized by ASM Group of Institutes, India.

• Add on Course on Research Methodology conducted by Department of Management Studies, MACFAST, Kerala – India from 20th -24th March 2017.

• Workshop on Research Methodology for Ph.D. Scholars during 13th -21st December 2016 at Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India.

• 3 days workshop on How to identify research problem, Doing meaningful Literature Review, Research design by Christ University Nodal Centre, Trivandrum, Kerala – India on August 22nd-24th 2016.

• 3rd – 5th March 2016 Workshop on Application of SPSS AMOS in Research, Department of Management Studies, Noorul Islam Centre for Higher Education (Deemed to be University under section 3 of UGC Act 1956), Tamilnadu – India.

• 22nd and 23rd Jan 2016, National Level Traning Workshop on ” Writing of Research Proposals, Thesis, Reports, and Papers” Christ University Nodal office, Trivandrum, Kerala – India.

• 2nd and 3rd September 2013: FDP on Multivariate Statistical Techniques for Management Research at SJCET School of Management, Palai, Kerala India.

• 10 to 15 June 2013: FDP on AICTE-MHRD Faculty Development Programme on Management Research Methodology jointly conducted by the School of Management Studies and Centre for Continuing Education of the National Institute of Technology (NIT), Calicut, Kerala – India.

• 2nd and 3rd May 2013: FDP on Management Education in India Inculcating a Global Mindset organized by Mangalam Management Studies, Kottayam, Kerala – India.

• 9th, 10th, and 11th January 2013: Short Course on Web and Multimedia Computing for Education Community, organized by Indian Institute of Information Technology and Management (IITMK), Technopark, Trivandrum, Kerala – India.

• 12 July 2012: Faculty Development Program (FDP) on Management Teacher 2015 New Age Teacher, organized by Association of Indian Management Schools (AIMS) in association with DCSMAT (DC School of Management and Technology), Trivandrum, Kerala – India

Online Certifications

• Online Certifications in Data Science and Business Analytics

• IBM: “Introduction to Data Science”

• IBM: “Introduction to Artificial Intelligence”

• IBM: “Python Basics for Data Science”

• IBM: “AI for Everyone: Master the Basics”

• “Introduction to Business Analytics with R” from the University of ILLINOIS

• “Business Analytics for Decision Making” from the University of Colorado

• “Introduction to Big Data” from the University of California

• “Machine Learning Foundations: A Case Study Approach” from the University of Washington

• “Supply Chain Analytics” from Rutgers University

• “Foundations of Marketing Analytics” from ESSEC Business School

• IIMx Bangalore, “Predictive Analytics”

• “Business Analytics and Digital Media” from Indian School of Business

Other Online Certifications

• Google Digital Unlocked: “The Fundamentals of Digital Marketing”

• “How to Finance and Grow Your Startup” from the University of London and London Business School

• “Foundations of Business Strategy” from the University of Virginia

• “Design Thinking for Innovation” from the University of Virginia

• “New Models of Business in Society” from the University of Virginia

• “Project Management: The Basics for Success” from the University of California

• “Teamwork Skills: Communicating Effectively in Groups” from the University of Colorado

• “Introduction to Personal Branding” from the University of Virginia

• “Market Research and Consumer Behavior” from IE

• R Academy: “Introduction to Digital Marketing”

•British Council: “British English Score Certificate”

Professional Membership/Certification

National IT Professionals (NITP)