Mr. B. Pramod Kumar
B.PRAMOD KUMAR 1
Associate Professor

Areas of Interest

Marketing Management, Consumer Behaviour, Organisational Behaviour

Educational Qualifications

MBA, UGC-NET, Pursuing Ph.D. in Management Studies in Mahatma Gandhi University, Kottayam, Kerala.

Work Experience

Four years in the industry and Twenty-One years in teaching

Awards & Patents

Best Teacher Award in 2002 and 2003 by CASA – Institute of Human Resources Development (IHRD), A Govt. of Kerala Undertaking.

Publication/Paper Presentations

Presented a paper on “Peculiarities, Challenges and Strategies of Services Marketing” in the one-day National Seminar on “Destination Branding and Role of Allied Services in Tourism” organised by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, in association with the District Tourism Promotion Council, Alappuzha on 15th October 2005.

• Presented a paper on “CRM and Service Recovery” in the one-day National Seminar on “Responsible and Sustainable Tourism” organised by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, and on 31st October 2006.

• Presented a paper on “Challenges of HRM in the era of globalization” in the one-day National Seminar on “Human Resources and Marketing Management” organized by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, on 10th October 2007.

• Presented a paper on “Challenges and opportunities of entrepreneurs in Kerala”, in the one-day National Seminar on “Entrepreneurial Excellence & Radio Revolution” organized by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, on 25th September 2008.

• Participated and  presented a paper entitled “EFFECT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOR AMONG CUSTOMERS OF ORGANIZED RETAILERS”, in the four days “International Conference on Business Management & Allied Disciplines” organized by the University of Kerala in association with Maseno University, Kenya and Addis Ababa Science & Technological University, Ethiopia from 22/08/22 to 24/08/22.

• Published a paper entitled “EFFECT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOR AMONG CUSTOMERS OF ORGANIZED RETAILERS”, in the journal of the University of Kerala, “MANAGEMENT INNOVATOR ” (August 2022)

National Seminar and Conferences

Attended 12 National Seminars

International Seminar and Conferences

Attended 6 International Seminars

Training Attended

• Participated in the “FDP on Management Games as a teaching methodology”, conducted by the Centre for Management Education and Entrepreneurship Development (CMEE), Department of Management Studies, the University of Kerala on 20th September 2007, at University of Kerala, Thiruvananthapuram.

• Participated in the two weeks AICTE sponsored “Faculty Development Programme for teachers in IT and Management”, conducted at the MACFAST, Thiruvalla, from 11th February 2009 to 25th February 2009, and presented a paper on “Work Stress and Stress Management”.

• Participated in a one-day FDP on “Management Teachers 2015: New Age Teacher” organized by the Association of Indian Management Schools at DCSMAT Kinfra park, Thiruvananthapuram, on 12/07/2012.

• Participated in one day workshop on “Marketing of educational institutions” organized by DCSMAT, Vagamon on 21/04/2016.

• Participated in one day workshop on “Goods and Services Tax”, organized by DCSMAT, Vagamon on 15/12/2017.

• Participated in One-week UGC-MHRD, Govt. Of India sponsored Faculty Development Programme, under Scheme for Trans-Disciplinary Research for India’s Developing Economy (UGC-STRIDE)’ at Mahatma Gandhi University, on Entrepreneurship Skill Development, from 2020 November 23 to 29.

• Participated in a two -days training on “Using SPSS in Research” organized by the School of Management & Business Studies, M.G. University, Kottayam , on 2022 September 28 & 29.