Areas of Interest
Marketing Management, Consumer Behaviour, Organisational Behaviour
Educational Qualifications
MBA, UGC-NET, Pursuing Ph.D. in Management Studies in Mahatma Gandhi University, Kottayam, Kerala.
Work Experience
Four years in the industry and 22 (Twenty-two) years in teaching
Awards & Patents
Best Teacher Award in 2002 and 2003 by CASA – Institute of Human Resources Development (IHRD), A Govt. of Kerala Undertaking.
Publication/Paper Presentations
• Presented a paper on “Peculiarities, Challenges and Strategies of Services Marketing” in the one-day National Seminar on “Destination Branding and Role of Allied Services in Tourism” organised by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, in association with the District Tourism Promotion Council, Alappuzha on 15th October 2005.
• Presented a paper on “CRM and Service Recovery” in the one-day National Seminar on “Responsible and Sustainable Tourism” organised by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, and on 31st October 2006.
• Presented a paper on “Challenges of HRM in the era of globalization” in the one-day National Seminar on “Human Resources and Marketing Management” organized by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, on 10th October 2007.
• Presented a paper on “Challenges and opportunities of entrepreneurs in Kerala”, in the one-day National Seminar on “Entrepreneurial Excellence & Radio Revolution” organized by the Institute of Management in Kerala (Dept. of Management Studies), University of Kerala, on 25th September 2008.
• Participated and presented a paper entitled “EFFECT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOR AMONG CUSTOMERS OF ORGANIZED RETAILERS”, in the four days “International Conference on Business Management & Allied Disciplines” organized by the University of Kerala in association with Maseno University, Kenya and Addis Ababa Science & Technological University, Ethiopia from 22/08/22 to 24/08/22.
• Published a paper entitled “EFFECT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOR AMONG CUSTOMERS OF ORGANIZED RETAILERS”, in the journal of the University of Kerala, “MANAGEMENT INNOVATOR ” (August 2022)
• Participated and presented a paper titled “IMPULSE BUYING BEHAVIOUR OF CUSTOMERS IN APPAREL RETAILING” in the INTERNATIONAL CONFERENCE -“EMPOWERING BUSINESS THROUGH DIGITAL TRANSFORMATION” jointly organised by DEPARTMENT OF MANAGEMENT STUDIES & DEPARTMENT OF COMPUTER APPLICATIONS From 14/09/2023 To 15/09/2023.
National Seminar and Conferences
Attended 16 National Seminars
International Seminar and Conferences
Attended 7 International Seminars
Training Attended
• Participated in the “FDP on Management Games as a teaching methodology”, conducted by the Centre for Management Education and Entrepreneurship Development (CMEE), Department of Management Studies, the University of Kerala on 20th September 2007, at University of Kerala, Thiruvananthapuram.
• Participated in the two weeks AICTE sponsored “Faculty Development Programme for teachers in IT and Management”, conducted at the MACFAST, Thiruvalla, from 11th February 2009 to 25th February 2009, and presented a paper on “Work Stress and Stress Management”.
• Participated in a one-day FDP on “Management Teachers 2015: New Age Teacher” organized by the Association of Indian Management Schools at DCSMAT Kinfra park, Thiruvananthapuram, on 12/07/2012.
• Participated in one day workshop on “Marketing of educational institutions” organized by DCSMAT, Vagamon on 21/04/2016.
• Participated in one day workshop on “Goods and Services Tax”, organized by DCSMAT, Vagamon on 15/12/2017.
• Participated in One-week UGC-MHRD, Govt. Of India sponsored Faculty Development Programme, under Scheme for Trans-Disciplinary Research for India’s Developing Economy (UGC-STRIDE)’ at Mahatma Gandhi University, on Entrepreneurship Skill Development, from 2020 November 23 to 29.
• Participated in a two -days training on “Using SPSS in Research” organized by the School of Management & Business Studies, M.G. University, Kottayam , on 2022 September 28 & 29.
• Participated in one-week National Level online FDP on “Outcome Based Education”, from 16 to 22, February 2023, organised by the IQAC of JPM Arts& Science College, Kattappana, in association with IPSR Solutions Limited, Kochi.
• Participated in the two day’s International Conference on “Business Education in the New Millennium”, on 6th & 7th March 2023, organised by the School of Management & Business Studies, Mahatma Gandhi University, Kottayam, Kerala, in association with ACCA, London, UK.
• Participated in the FDP on “KSR & University Statutes “, on 20th March 2023, organised by MACFAST, Thiruvalla.
• Participated in the FDP on Outcome Based Education, on 11th May 2023, organised by MACFAST, Thiruvalla
• Participated in one-week National Level FDP on “Outcome Based Education”, organised by Nirmala College, Muvattupuzha, in association with The Kerala State Higher Education Council from 10 May to 17 May 2023.
• Participated in One day Faculty Development workshop on “International Financial Reporting Standards”, held on 15th February 2024, organized by the School of Management and Business Studies of Mahatma Gandhi University in association with ACCA , London.
• Participated in one-week National Level FDP on “Outcome Based Education and Application of Generative Artificial Intelligence in Teaching and Research” organised by The Kerala State Higher Education Council and Govt. College, Kottayam, from 06 March 2024 to 13 March 2024.