Areas of Interest
Organizational Behaviour, Human Resource Management
B-Tech, MBA, UGC-NET, (Pursuing PhD)
Awards & Patents
• Best Paper Award in the International Conference on Recent Innovations in Technology & Management-RITAM 17 held on 15th July 2017 at Mount Zion College of engineering, Kadamanitta, Pathanamthitta.
• Best Paper Award at National conference on managing Challenges in the VUCA World on 18,19th February 2016 at Berchmans Institute of management studies, Chenganassery, Kerala.
• Influence Of Different Advertisements Elements On Purchasing Decision Of Personal Care Products Among Youth, Asia Pacific Journal of Research Vol – 1 Issue – LIII, , pp: 246-250, july 2017, ISSN:2320-5504.
• Influence of Demonetization on unorganized retailers, Padmashree Journal of Management, vol(1), Issue-1, January 2017, ISSN:2231-2145.
• Factors influencing the buying Behaviour of face care products among youth, International journal of multidimensional research Vol(5) Issue-1, ISSN: 2321-1784.
• Influence of Celebrity Endorsement on Brand Image of Grooming Products (May 17, 2017). Available at SSRN: https://ssrn.com/abstract=2969781.
• Influence of Television Advertisement on Buying Behaviour of youth towards cosmetic products, Journal of Science Technology and Management ISSN No:0974-8334, January-March 2016 Vol.9 No.1.
• A study on the purchase behavior and consumption pattern towards face cream among young male consumers in Kerala, ELK Asia Pacific Journals ISBN No: 978-81-930411-5-4, Vol-1 ( Business Management)
• A study on the entrepreneurial mindset among the students of management institutions, Journal of Science Technology & Management ISSN No: 0974-8334 12/2014; 07(04):312.
• Determinants of retail customer satisfaction: A study of organized Retail Outlets IN ERNAKULUM, KERALA, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834 EIJMMS 08/2014; 4(8).
• Role of campus community radio as a channel for improving the effectiveness of social marketing: A case study with special reference to Radio Macfast 90.4 Management innovator, ISSN 0974-6749, Vol.7, No.1, January 2014.
• Retention Strategy for talented faculty: A study on private management institutions in Bangalore, Caarmel Journal of Management Research Vol. 1(2) ISSN: 2320-1088, July 2013.
• Factors affecting the purchasing behavior of customers towards male grooming products, Zenith International Journal of multidisciplinary research Vol. 3(7)ISSN 2231-5780, July 1, 2013.
• Impact of celebrity advertisement on Gold Jewellary purchasing behavior of customers, Excel International Journal of multidisciplinary management studies, ISSN 2249-8834, June1, 2013.
• Effect of celebrity endorsement on customer buying behavior towards gold ornaments, Marketing Dynamics, Aruna Publications Chennai, ISBN: 978-93-81790-93-9, February 2013.
• Editor for the compendium of the International conference India Inc. Innovative Management Strategies, ISBN No: 978-93-81361-67-2 Excel Publication. Jan 2012.
• Customer satisfaction towards mobile phone operators, India Inc. Innovative Management Strategies, Excel Publication, New Delhi, ISBN No:978-93-81361-67-2 Jan 2012.
• E-Learning-A Pedagogy, India Inc. Challenges and Opportunities, Excel Publication, New Delhi, ISBN No: 978-93-80697-43-0, January 2011.
National Seminar and Conferences
• Participated in the National Conference Management Innovations: Strategies for global Business Excellenceconducted by Lourdes Matha College of Science & Technology, Thiruvanthapuram on 3rd February 2017.
• Participated in the 9h National Level Conference on Challenges and opportunities for sustainable growth as a consequence of Recent Demonetization organized by the Padmashree Institute of Management, Bangalore on 8th April 2017.
• Participated in the National conference on managing Challenges in the VUCA World on 18,19th February 2016 at Berchmans Institute of management studies, Chenganassery, Kerala.
• Participated in National Seminar on Social Science Research: Design, Data Mining and Statistical Modeling on 4th and 6th February 2016 at Government College, Kottayam, Kerala.
• Participated in National Seminar on New Generation Indian Retailing jointly organized by Central Travancore Management Association & MACFAST, Tiruvalla on 18th February 2015
• National conference by School of Business Management and Legal Studies of the University of Kerala along with HLL Academy, the educational initiative of HLL Lifecare Limited (HLL), on Social Marketing: Role of Academics, Government, Public Sector and NGOs on March 14 and 15.
• 2nd TiEcon Kerala 2013 held on 13-14 Dec at the Le Meridien International Convention Centre, Cochin.
• 32nd Annual Management Convention of Kerala Management Association at Le Meridien, Cochin, Kerala, 7th to 8th February 2013.
• National Conference on Recent Trends in Marketing opportunities and Challenges, National Institute of Technology, Thiruchirappalli, February 2013.
• National conference on challenges and strategic opportunities of HRM in the emerging business scenario, caarmel Engineering College, Pathanamthitta, January 2013.
International Seminar and Conferences
• Participated in the International Conference on Recent Innovations in Technology & Management-RITAM 17 held on 15th July 2017 at Mount Zion College of engineering, Kadamanitta, Pathanamthitta.
• Participated in fourth International Conference on Business Ecosystem- Issues, Challenges & Opportunities on 5th & 6th November 2015 at BMS College of Engineering, Bangalore
• Participated in International Conference on Research in Business Management & Information Technology (ICRBIT-2015) by RNS Institute of Technology, Bengaluru, April 29-30, 2015.
• International Conference on Mathematical Modelling in Computer, Management, and Medical Sciences, from 13th to 15th June 2013 at MACFAST Tiruvalla.
• International conference on India Inc. Innovative Management Strategies, DBIMS, Bangalore, January 2012.
• International conference on India Inc. Challenges and Opportunities DBIMS, Bangalore, January 2011.
• Participated in the Digital Marketing workshop organized by the department of management Studies in association with Digo Achrya on 23rd January 2017.
• Participated in the one-day workshop on Patent Information and Drafting for R&D and Industry jointly organized by MACFAST & Patent Information Centre on 6th December 2016.
• Participated in the Add-on course on Research Methodology conducted by the Department of Management Studies from 20th-24th March 2017.
• 3-Day workshop on SEM (Structural Equation Modeling) using SPSS AMOS, Christ University Nodel Centre, Thiruvanthapuram, 28th to 31st March 2016.
• 3-Day workshop on Quantitative Research, Methods, Techniques & Data Analysis using IBM SPSSâ€ conducted at The Christ University Nodal Office, Thiruvananthapuram, Kerala during 18th and 20th of JUNE 2015.
• Workshop on How to write an empirical articleâ€ by BMS College of Engineering, Bangalore, 24th and 25th January 2013.
• Faculty development program on Multivariate statistical techniques for management research by SJCET school of management, Kottayam, 2nd and 3rd September 2013.
• Faculty development program on AICTE- MHRD sponsored program on Management Research methodology, National Institute of Technology, Calicut, 10th to 15th June 2013.
• Faculty Development program on Management Education in India- Inculcating a Global mindset, Mangalam Management Studies, Ettumnoor, Kottayam, May 2013.
• Quality improvement workshop on Research Methodology & Guidance skills for management teachers conducted by Bangalore University.
Professional Membership / Certification
• Central Travancore Management Association, Kerala Management Association